The company was founded in 2008 by a mother of two, who worked as a sportswear designer before. After birth of her children, she wanted to create an alternative developing baby’s- and children's clothing made from sustainable materials and manufactured under fair working conditions. loud + proud was born, for loud kids and proud parents.
The clothes are made of organic cotton. This cotton is grown and harvested without the use of harmful chemicals. loud + proud products are made in Europe, in Portugal, Hungary and since 2015 also in our own factory in Germany. This ensures short transport distances and a better control of production.
Since 2013 loud + proud products carry the GOTS logo, one of the strictest worldwide standards with highest requirements concerning sustainability of materials and a fair production for the entire production chain. GOTS is the ultimate solution to achieve and to document a sustainable textile production. The products only carry the GOTS logo if all parts of the production chain are certified according to the strict criteria.
The "garage company" has now become a family business with an almost 400-year old company building in Bavaria and a sewing factory in Saxony. Since 2020 loud + proud is climate neutral. The product range is expanded regularly. loud + proud would like to offer a fresh and affordable alternative to conventional clothing that conserves resources and that is manufactured under fair conditions.