Winter Sale

Organic children's fashion for little explorers

Welcome to loud + proud, your brand for high-quality and colorful organic children's clothing, produced sustainably and fairly in Europe.
We stand for environmentally friendly clothing that is not only good for your child, but also for our planet.

Merino wool fleece

Wool fleece is a high-quality, natural material characterized by its excellent thermal insulation and softness. Made from Merino sheep's wool from certified organic livestock farming, it combines the benefits of wool with the advantages of modern fleece technology. Unlike synthetic fleece, which is often made of polyester, wool fleece is biodegradable and sustainable. The material is ideal for outdoor clothing because it is not only warm but also breathable. This property ensures that excess moisture is wicked away to the outside while retaining body heat. At the same time, the natural odor resistance and antibacterial properties of Merino wool ensure high wearing comfort and fewer washes – a plus for the environment.

BIONIC-FINISH® ECO

Some of our products are finished with BIONIC-FINISH® ECO – an environmentally friendly, PFC-free impregnation that makes our organic cotton fabrics water- and dirt-repellent. Light moisture and dirt simply bead off, while the fabric remains breathable, soft, and comfortable to wear. Our materials and finishes meet the stringent requirements of the GOTS standard. In this way, we combine high-quality organic cotton, innovative technology, and sustainable, responsible production.